Statistics with expert analysis
Smarda Analytics
User behavior. Interactions. Revenue.
Understand how people find you and which channels drive business. Smarda Analytics connects direct visitor measurement with your shop’s actual orders and revenue. All in one place.
Measured directly on the server
Fewer blind spots.
Your visitors are there. Even when a tracking script can’t see them.
Smarda Analytics records page views as soon as a request reaches your website. The data comes from our servers’ access logs, not from Google Analytics or a tracking cookie.
This also includes visits with cookies declined or an ad blocker enabled. Identified bot traffic is separated from human visits.
Two use cases. One dashboard.
What success means to you.
For your website
Know who you’re reaching.
Which channels bring people to your website? How is usage changing? See where your visibility is growing and which content people view. Even without an online shop.
Looking for enquiries rather than shopping carts?
Visitor numbers show your reach. Whether those visits lead to contact can only be analysed once the relevant action is recorded as a conversion.
For your online shop
See what drives business.
Connect visitors and acquisition channels with actual orders and revenue. Conversions are checked against real orders in your shop, rather than relying solely on reported tracking events.
From visits to business results.
Order analysis is based on the information stored in your shop, such as order dates, amounts, customers, payment methods and statuses.
Your questions. Your analysis.
From the big picture
to maximising success.
Keep track of trends and explore the questions that matter to your business. In order analysis, you can combine criteria such as customers and payment methods to find your own perspective on the numbers.
Which pages are people viewing?
See how page views change over time. Individual visits come together to reveal how people use your website.
How is your revenue changing?
Track revenue trends based on actual shop orders. Compare periods and identify changes over time.
Good to know
Clear numbers.
Honest context.
Are page views the same as visitors?
No. A visitor can view several pages. Visitors are counted per day. Someone who returns on multiple days is counted again on each of those days.
Can every traffic source be identified?
Not always. If source information is missing, a visit cannot be clearly attributed to a channel. Direct measurement captures visits even without a tracking cookie, but it cannot replace missing source information.
When does a visit become a conversion?
When the desired action is recorded. In your shop, conversions are checked against actual orders. For websites, an action such as an enquiry must be recorded as a conversion. A page view alone does not mean someone has contacted you.